January: Steve Wozniak, 26, works at
Hewlett-Packard while future Apple
cofounder Steve Jobs, 21, labours at
March: Wozniak and Jobs create the
Apple I—a computer circuit board
without a keyboard, a case, sound,
Wozniak and Jobs form Apple Computer
Company on April Fools’ Day. The
Apple I debuts in Palo Alto,
California, at the Homebrew Computer
February: Michael Scott becomes
Apple unveils the Apple II—the first
PC with color graphics—at the first
West Coast Computer Faire. It
includes a keyboard, a power supply,
and a snazzy case.
April: Rob Janov, an art director at
Regis McKenna, Apple’s
public-relations agency, designs the
company’s new logo: a silhouette of
a bitten apple with six colour
Apple II becomes available to the
public. It includes 4K of standard
memory, two game paddles, and a demo
cassette (price: $1,298).
March: Apple introduces interface
cards for connecting its computers
to most printers.
Apple Disk II, a miniature
floppy-disk drive, debuts at the
Consumer Electronics Show (price:
Software Arts unveils VisiCalc, an
electronic spreadsheet. One of the
first “killer apps,” it helped spur
sales of the Apple II.
May: Apple employee Jef Raskin
proposes a new project: an
all-in-one computer aimed at the
September: Apple’s board approves a
formal research project for Raskin’s
November: Steve Jobs and software
engineer Bill Atkinson visit the
Xerox PARC lab in Palo Alto,
California. More Apple employees
will visit a month later. The visits
will inspire development of both the
Lisa and the Macintosh.
March: Apple FORTRAN is introduced.
It becomes a catalyst for high-level
technical and educational
the National Computer Conference,
Apple announces the Apple III, which
features a new operating system, a
built-in disk controller, and four
peripheral slots. Rushed production
and poor direction from Steve Jobs
lead to missed ship dates,
performance problems, and
disappointing sales (price:
December: Apple goes public. Morgan
Stanley and Hambrecht & Quist
underwrite an IPO of 4.6 million
shares of Apple common stock priced
at $22 per share. It’s the largest
initial public offering since
Ford’s, in 1956.
January: Steve Jobs joins Raskin’s
February: Chiat/Day gets Apple’s
advertising account after it buys
Regis McKenna’s ad operations.
March: Mike Markkula replaces Mike
Scott as president; Jobs succeeds
Markkula as chairman. Scott becomes
July: Apple launches a TV ad
campaign with talk-show host Dick
Cavett as its spokesman.
September: Apple’s first mass
storage system, the 5MB ProFile hard
disk, is introduced (price: $3,499).
July: Apple rolls out the Apple Dot
Matrix printer (price: $2,195).
September: Steve Wozniak sponsors a
weekend-long outdoor rock
concert—the US Festival—near San
December: Apple becomes the first PC
maker to reach $1 billion in annual
January: Apple introduces the Lisa
April: Apple hires John Sculley,
former president of Pepsi-Cola, as
its new president and CEO.
May: Apple joins the Fortune 500.
November: AppleWorks, an integrated
package containing word processing,
spreadsheet, and database
applications, hits the market.
December: Apple releases the
ImageWriter printer (price: $675).
January: The landmark “1984”
commercial introduces the Macintosh
during Super Bowl XVIII (won by the
Los Angeles Raiders).
January: The Mac makes its debut at
Apple’s annual shareholder meeting
January: Microsoft releases Word 1.0
September: Apple ships the Macintosh
512K (price: $3,195).
January: The first Macworld Expo is
held at San Francisco’s Moscone
January: Following the previous
year’s Super Bowl success,
Apple-embossed seat cushions cover
Stanford Stadium, site of Super Bowl
XIX. The game features a commercial
titled “Lemmings”—which bombs.
January: Apple releases the Apple
LaserWriter (price: $7,000).
April: Apple introduces the
ImageWriter II, the HD-20 hard disk,
and the Apple Personal Modem.
April: FileMaker 1.0, developed by
Nashoba Systems and published by
Forethought, makes its Mac debut.
April: Apple releases System 2.0.
April: Apple officially discontinues
the Lisa, now named the Macintosh
July: Aldus releases PageMaker, a
page-layout application that ushers
in the desktop-publishing era.
September: Following clashes with
John Sculley, Steve Jobs resigns
from Apple. He forms a new computer
September: Microsoft introduces
Excel for Mac.
In Other News: Microsoft ships
Windows 1.0; Coca-Cola changes the
formula of its soft drink, releasing
“New Coke”; the price of a
first-class postage stamp rise 2
cents to 22 cents.
January: Apple releases System 3.0.
January: Apple releases the
Macintosh Plus. The first Mac to
include a SCSI port, it was aimed at
answering complaints that the
original Mac wasn’t expandable
In Other News: Steve Jobs invests
$10 million in a Lucasfilm division
named Pixar; a Mac Plus makes a
memorable cameo in Star Trek IV: The
Voyage Home ; the first Nintendo
video games arrive in the U.S.
January: New desktop communications
products include the AppleShare
file-server application (price:
$799) and the AppleTalk PC Card
March: The Macintosh II—which is
both the first color Mac and the
first NuBus Mac—debuts (price:
March: Apple releases System 4.0.
April: QuarkXPress debuts.
Microsoft releases PowerPoint 1.0.
The Mac version of the presentation
software appears some three years
before its Windows counterpart.
October: Apple releases System 4.2
and Finder 6.0, combining both in
January: Microsoft launches Windows
2.03, featuring Mac-like icons and
March: Apple files a federal lawsuit
against Microsoft claiming copyright
June: Apple releases System 6.0.
February: The Beatles’ Apple Corps
recording company sues Apple
Computer for marketing products with
claiming a violation of a 1981
trademark-coexistence pact. It won’t
be the last legal dispute between
the two Apples.
June: Microsoft releases Office 1.0.
September: Apple releases the
Macintosh Portable (price: $6,500).
February: Adobe introduces
March: The Macintosh IIfx debuts
November: Michael Spindler becomes
In Other News: The first known Web
page is written.
March: Low-cost printers, including
the StyleWriter and the Personal
LaserWriter LS, debut.
May: Apple announces QuickTime, a
new system-software architecture for
the integration of dynamic media.
May: System 7.0 ships.
The PowerBook 100 debuts (price:
April: Microsoft releases Windows
3.1; it became one of the first
widely used PC GUI operating
May: IBM, Motorola, and Apple team
up to make the PowerPC family of
single-chip, reduced instruction set
computer (RISC) microprocessors.
June: Michael Spindler becomes CEO.
John Sculley continues as Apple
August: Apple launches the Newton
August: A federal judge dismisses
Apple’s Windows 2.03 suit against
Microsoft. The decision is upheld on
October: John Sculley resigns. Mike
Markkula is elected chairman.
In Other News: Mosaic, a program for
browsing the World Wide Web, is
March: PowerPC processors make their
Mac debut, with the release of the
Power Mac 6100 (price: $1,700).
March: Apple announces that Copland,
its next-generation operating
system, will ship in 1995 and be
followed by another OS, code-named
Gershwin, in 1996. It doesn’t and it
Apple announces its intent to
support Mac clones, licensing
Radius, Power Computing, and Umax.
November: The Mac tops the 100MHz
mark, with the PowerPC 601-powered
Power Mac 8100.
February: The Supreme Court declines
to review Apple’s
copyright-infringement case against
Microsoft, ending the seven-year
May: The Power Mac 9500 ships
June: Apple launches eWorld, an
online service. After failing to
catch on, eWorld shuts down in March
September: Apple’s 1995 fiscal-year
sales top $11 billion.
October: The first multiprocessor
Mac ships—but not from Apple.
DayStar Digital’s DayStar Genesis MP
528 features four 132MHz PowerPC 604
processors (price: $10,000).
In Other News: Microsoft releases
Windows 95; Toy Story hits theaters;
Pixar goes public, with Steve Jobs’
shares worth an estimated $1.17
February: Gil Amelio becomes the
chairman and CEO of Apple, replacing
February: Apple attempts to enter
the high-end server market with the
Network Server 500 and 700 .
May: Internet Explorer 2.0—the first
Mac version of Microsoft’s Web
August: Apple gets into the
multiprocessor game with the
dual-180MHz Power Mac 9500. Apple
won’t release another dual-processor
machine for four years.
August: Apple ends development of
Copland and Gershwin.
December: Apple buys Next and its
In Other News: Jeff Goldblum saves
the day with the help of a PowerBook
5300 in Independence Day ;
broadcasters and electronics makers
agree on a high-definition TV
January: Steve Jobs returns to Apple
as an advisor.
January: Apple unveils plans for a
new OS that incorporates NextStep;
it’s code-named Rhapsody.
May: To mark its 20th anniversary as
a company, Apple releases the 20th
Anniversary Macintosh (price:
May: Apple announces plans to spin
off Newton as a wholly owned
July: Gil Amelio resigns from Apple.
August: The satellite-beamed image
of Bill Gates shares the Macworld
Expo stage with Jobs, as Microsoft
and Apple announce a five-year
August: Mac OS 8 ships.
September: Jobs becomes Apple’s
September: In a move that kills off
the Mac clone market, Apple buys
Power Computing for $100 million.
Apple reorganizes Claris into a
standalone subsidiary called
FileMaker. It also ends Newton
unveils a revised OS strategy,
changing the name of its
next-generation OS to OS X.
June: Umax pulls out of the
August: Apple ships the first iMac
In Other News: Microsoft releases
January: The Power Mac G3 comes out
January: The iMac adds new flavors—blueberry,
tangerine, grape, lime, and
strawberry, to be exact. In the next
few years, Apple’s consumer line
will go through numerous color
shifts, including indigo, sage,
ruby, snow, and (inexplicably) Blue
April: Apple releases Final Cut Pro.
September: The iBook hits the market
September: The G4 chip becomes the
processor for Power Macs (price:
October: OS 9 ships.
January: Steve Jobs drops the
“interim” tag from his CEO title and
shows off OS X’s Aqua interface in
public for the first time.
July: The Power Mac G4 Cube debuts
September: The public gets its hands
on a beta version of OS X.
January: The PowerBook G4 ushers in
Apple’s shiny-metal look (price:
March: OS X debuts.
July: The G4 Cube becomes Apple’s
best-looking failure: the company
September: The new operating system
gets a badly needed update with OS X
October: Apple enters the
portable-music business, unveiling
the first iPod music player.
In Other News: Wikipedia goes
online; Microsoft releases Windows
January: The flat-panel G4 iMac
debuts; Apple pronounces the CRT
officially dead (price:
January: OS X becomes the default
operating system for all new Macs.
April: To appeal to education
customers, Apple announces the eMac,
an all-in-one system with a flat CRT
May: With the release of the Xserve,
Apple makes its first push into the
server market since its Network
Server product line. The Xserve is
the first Apple machine to include
Double Data Rate (DDR) RAM (price:
May: Jobs kicks off the annual
Worldwide Developers’ Conference by
holding a mock funeral for OS 9. The
point: Apple had stopped all
development of the old Mac OS to
focus entirely on Mac OS X.
August: The Power Mac G4 hits the
August: Apple releases its next
major OS X update—OS X 10.2,
January: iLife—a suite that includes
iPhoto, iDVD, iMovie, and iTunes—debuts,
along with Safari, an Apple-built
April: Apple makes a splash in the
music world, with the iTunes Music
Store, an online music service where
users legally can legally download
more than 200,000 songs for as
little as 99 cents each.
August: The G5 processor debuts in
the Power Mac line, topped by the
dual-2GHz Power Mac G5 (price:
October: The latest update to OS
X—code-named Panther—brings 150 new
features and enhancements to the
October: The transition from the G3
chip is complete, as the iBook adds
October: Windows users learn the
thrill of downloading 99-cent music
tracks, as Apple releases a Windows
version of iTunes.
January: Apple expands its iPod
offers to include the slender—and
colorful—iPod mini (price: $249).
January: Music creation comes to the
iLife suite, as GarageBand is
introduced into iLife ’04.
January: Hewlett-Packard joins
forces with Apple to sell HP-branded
April: Apple expands its
professional digital-video offerings
with Motion, a motion-graphics
program, and an updated version of
Final Cut Pro that supports
June: The iTunes Music Store goes
international, launching versions in
France, Germany, and the U.K.
July: After a six-year absence, the
East Coast edition of Macworld Expo
returns to Boston; large crowds,
unfortunately, do not.
August: The iMac gets a G5 processor
and a new design—a flat-panel case
that looks more like an LCD than a
October: Apple releases the first
color-screen iPod (the iPod photo)
and a black-and-red iPod dedicated
to the rock band U2.
January: The Keynote presentation
software gets a long-awaited updated
as part of the iWork ’05 suite that
also introduces Pages.
January: Apple goes small,
introducing both a slimmed-down
desktop—the Mac mini—and a
flash-based music player—the iPod
April: Mac OS X undergoes its first
major overhaul since late 2003, with
the release of OS X 10.4—otherwise
known as “Tiger.”
June: At the Worldwide Developers’
Conference, Jobs announces Apple’s
intention to switch to Intel for its
processor needs, starting in 2006.
June: iTunes 4.9 adds support for
podcasts, which are now offered via
the iTunes Music Store.
August: After years of single-button
mousing, Apple releases the
multi-button Mighty Mouse.
September: The popular iPod mini
makes way for an even slimmer music
player—the flash-based iPod nano.
October: The fifth-generation iPod
adds the ability to play
videos—which, coincidentally, are
now available for download from the
iTunes Music Store via iTunes 6.
October: An update to the iMac line
marks the debut of Front Row
multimedia management software for
controlling music, video, and
October: The Power Mac line gets a
processing boost with the
introduction of dual-core chips—two
processing engines on a single
sliver of silicon.
January: The first Intel-based
Macs—a flat-panel iMac and the
portable MacBook Pro—arrive.
January: The iLife suite adds
another component with the arrival
of the Web site-creation tool, iWeb.
February: The iTunes Music Store
sells its 1 billionth song.
February: With the addition of an
Intel processor to the Mac mini
line, half of Apple’s hardware
offerings have made completed the
unveiled at Macworld along
with Apple TV.
makes a debut.
is available to buy US only.
Safari 3.0 public
beta, now available on
redesign with aluminum case.
upgraded Core 2 Duo.
The iPod Touch & iPod Nano
3rd Gen announced at
Apple's Music event iPod
shuffle updated with new
colours, also the iPod is
iTunes Wi-Fi Music Store.
OSX Leopard is Released
iPhone available in UK.
Macworld, The MacBook Air &
Time Capsule is unveiled.
Time Capsule available in
MacBook Pro upgraded to
iPhone 3G unveiled, Mobileme
replaces .Mac, App Store
unveiled, along with the
IPhone 2.0 software
hits the shops, 2.0 software
along with the App store
iTunes 8.0 new Genius
September: New iPod Nano
thinner longer vibrant
colours, iPod Touch thinner,
external speaker built in
Nike Plus. iPod Classic 80GB
now 120GB one model only now
available. iPod Shuffle new
colours also available.
September: iPhone software
October: New MacBook &
MacBook Pro's new cases
thinner with glass track
pad's black bezel backlit
keyboards. New NVIDIA
graphics chip also MacBook
Air gets the bump up. Price
increase on all.
Macworld, The new MacBook
is unveiled non removable
battery, no Steve Jobs
due to ill health so its
down to big Phil. iLife 09
and iWork 09 introduced.
iTunes DRM free music from
April 2009 very boring
Macworld this year to say it
is Apples last one!
3 March 2009: Mac Pro update
with Nehalem Xeon 3500
Processor, updated interior,
3 March 2009: MacBook Pro 15"
quietly updated to
3 March 2009: iMac updated,
cheaper 24" model, 4GB RAM
on 24" models, mini displayport, NVIDIA GeForce
9400M or GT 120/130
3 March 2009: Mac mini
update, 120/320GB HDD, mini
displayport and mini DVI, 5
USB ports, GeForce 9400M
3 March 2009: Airport Extreme
and Time Capsule now feature
dual band Wifi
3 March 2009: New wired
keyboard option features no
number-pad (similar to
March 2009: New
iPod Shuffle (3rd gen)
smaller 4GB two colours
silver and black new voice
over function tells you what
song is playing etc £59.00
8 June 2009: 104 Safari 4.0
released at WWDC
8 June 2009: iPhone software
3.0 shipping June 17
8 June 2009: iPhone 3Gs
announced, shipping June 19.
Same design, faster, better
battery life, supports video
8 June 2009: MacBook 13"
unibody now classified as
MacBook Pro with updated
8 June 2009: MacBook Air
updated, upto 2.13GHz
8 June 2009: 153 MacBook Pro
models updates at WWDC, 13"
now a Pro model. 15" now
includes SD card slot, upto
28 August 2009: Snow Leopard
9 September 2009: Keynote
Steve Jobs returns to a
standing ovation! new iPod
nano includes video camera
2.2" screen fm radio with
9 September 2009: Keynote:
iPhone 3.1 software
available also today.
9 September 2009: Keynote:
iPod shuffle sees new
colours and a stainless
9 September 2009: Keynote:
iPod touch updated faster
chip bigger GB
14 September 2009: Apple TV
update 40GB model
discontinued 160GB price
20 October 2009: iMac update
the 20" and 24" models are
gone, replaced by 21.5" and
27" the line now includes
the first quad-core iMac
ever Now have SD Card slot.
20 October 2009: Macmini
update Both models get speed
and storage bump, also
server model is available
with twin 500gb hard drives.
20 October 2009: MacBook
update now with plastic
unibody case speed and
mermory bump but looses
ports no firewire! no
separate audio in/out.
20 October 2009: Magic Mouse
the first multi touch mouse
the top surface is like a
touchpad comes standard with
20 October 2009: Apple
remote updated now silver
with black buttons.
Yerba Buena Centre San Francisco.
unveils the iPad a
0.5" 13.4mm touch screen
tablet, using apple's first 1GHZ A4
iPad launch US only. Pre orders
8 April 2010: iPhone OS 4.0 preview
available this summer
13 April 2010: MacBook Pro updates,
13" 2.4/2.66GHz, 15" with Intel i5 &
i7 (2.4-2.66GHz), 17" with Intel i5
(2.53GHz), all with faster NVIDIA
18 May 2010: MacBook updated 2.4 GHz
Intel Core 2 Duo processor 2 GB RAM
250 GB 5400 RPM hd NVIDIA GeForce
320M integrated graphics card
28 May 2010: iPad UK launch
prices £429 16GB, £499
32GB, £599 64GB,|£528,£599,£699, for WiFi & 3G versions.
7 June 2010:
WWDC Steve Jobs unveils iPhone 4 new
design thinner, glass back, 5 Mega
pixel camera also front facing for "Facetime"
7 June 2010:
WWDC Safari 5 released faster java
15 June 2010:
macmini updated all aluminium
unibody case, HDMI port SD slot,
removable cover for ram access
24 June 2010:
iPhone 4 Launches in US & UK plus
other countries, 1.7 million units
sold in first weekend, marred by
27 July 2010: Magic Trackpad
supports a full set of gestures,
including two-finger scrolling,
pinching to zoom, rotating with your
fingertips, three-finger swiping and
four finger recognition £59.
27 July 2010: iMac updated with
latest Intel core i3 i5 & i7
01 September 2010: San Francisco
iPod music event: New Shuffle back
are the buttons square design, New
Touch screen nano 1.61"x1.48" with
01 September 2010: San Francisco
iPod music event: New iPod Touch
thinner with retina display built in
mic, Front facing camera for
01 September 2010: San Francisco
iPod music event: New Apple TV no
storage option??? streaming only,
and renting option only no
purchases??? £99.00 very small 3.9"
21 October 2010: The back to the mac
event: Steve Jobs previews new iLife
11 and Mac X Lion due summer 2011,
New MacBook Air thinner ssd storage.
6 January 2011: The Mac App store
goes live bringing ios apps to your
11 January 2011: Apple and
Verizon announced the
today. The new iPhone 4 is
functionally identical to
the existing AT&T/GSM iPhone
4, but has been made CDMA
compatible to run on
Verizon's network. It seems
there have been some antenna
changes to the design with
an additional antenna break
in the casing.
18 January 2011: Steve Jobs
takes a medical leave of
absence share prices dip
ahead of earnings call.
24 February 2011: MacBook
Pro Updated All i processors
new graphics chipsets
throughout, thunderbolt port
(Lightpeak) lighter with
bigger track pad and HD